The Death of "His and Hers": How Unisex Fragrance Went Mainstream

For most of the 20th century, perfume was rigidly divided: florals for women, woods and spices for men. That wall has crumbled. Over the past several years, gender-neutral and unisex fragrance has moved from niche to mainstream, with major and independent houses alike releasing scents designed for everyone.

The shift reflects broader cultural change — younger consumers reject the idea that scent should be dictated by gender. It's also freeing from a pure fragrance standpoint: some of the most beautiful compositions blend traditionally "masculine" woods with "feminine" florals, and limiting them by gender never made olfactory sense.

This is liberating for you as a wearer. The right fragrance is simply the one that smells incredible on your skin — full stop.

Many scents in our Sélectif Collection wear beautifully on anyone. Oud Fantastic (woody leathery), Molecule Tobacco (citrus woody), and Pepper Glamour (oriental spicy) all transcend gender labels entirely.

Find your scent — no labels →

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🌟 Featured Fragrances at the Event 🌟

Pink Vanilla

Floral, Oriental

An oriental-floral temptation. The fragrance opens with rich top notes of saffron, awakening the senses and creating a mysterious beginning. At the heart of the composition, delicate accords of rose unfold, softened by gourmand caramel that adds warmth and depth. Base notes of vanilla, oakmoss, musk, and woody amber give the fragrance lasting power and elegance, leaving behind a sensual trail. "Pink Vanilla"- is the embodiment of femininity and allure—an ideal choice for those who wish to highlight their gentle charm.

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Molecule Tobacco

Citrus, Woody

The first phase of the fragrance reveals a blend of tart mandarin drops, the sharpness of bergamot, and the spicy edge of saffron. Violet incense unfolds in a meditative and smooth tone, while the cut of cedar adds depth and charm. The base notes leave a feeling of warmth and comfort on the skin. Glossy amber warms the skin, while musk adds a touch of sensuality and intimacy.

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Fleur Royale

Floral, Fruity

A magnetic, seductive fragrance that combines tenderness with a whirlwind of emotions. This fruity-floral perfume with a woody base opens with the pulp of ripe exotic lychee, accented by hints of peach and bergamot. Gradually, soft peony takes center stage, accompanied by fresh notes of jasmine and orange blossom. For the contrasting chypre base, rich notes of musk, wood, and moss were used.

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